One of the primary focuses of our business model is to reduce wealth inequality through capacity-building partnerships with rural entrepreneurs and farmers. We strategically locate our business in underdeveloped areas. We set up B2B agribusinesses with a keen interest in enhancing our rural partners’ knowledge, ability, and efficiency to a global standard, subsequently improving their quality of life. This model substantially improves the lives of thousands of rural farmers. We closely monitor the socio-economical improvements we achieve in the locality from our investments. It inspires us and reminds us why we do what we do.